essential-digital-marketing

Essential Digital Marketing Techniques in 2024

Essential Digital Marketing Techniques in 2024 1. Artificial Intelligence (AI) in Marketing Artificial intelligence has revolutionized the way marketers analyze data, automate processes, and personalize customer experiences. In 2024, AI-powered tools and platforms play a central role in optimizing marketing campaigns, improving targeting accuracy, and enhancing customer engagement. Some essential AI-driven techniques include: – Predictive

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digital-marketing

Digital Marketing Demystified: A Guide for Kenyan SME’s

Digital Marketing Demystified: A Guide for Kenyan SME’s Preamble In an era where digital connectivity is transforming the way businesses operate, small and medium-sized enterprises (SMEs) in Kenya are presented with both challenges and opportunities in marketing their products and services. The digital realm offers a vast landscape for reaching and engaging with potential customers,

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